Seasonal events capitalise on FOMO (fear of missing out), and can be seen here with World of Tank’s exclusive skin available for those who play the event. The event takes place from October the 1st to the 29thĪlthough seasonal events such as Call of the Folio may seem to just be a way to reward loyal players, there is in fact a shrewd business tactic behind them. Shadowhunter, which has a supernatural theme. This includes avatars, profile backgrounds, camo ‘skins’ for their tanks and an exclusive tank, the VI. World of Tanks Blitz, the mobile version of Wargaming’s tank simulator and multiplayer game, latest event is called Operation Call of the Folio and tasks players with completing challenges and levelling up a pass to unlock cosmetic rewards. This is true for mobile games as much as it is for any other market, seasonal events have been running in many live service games for year on year now. Whether it’s films like “Halloween Ends” releasing in the season or the appearance of the Spirit Halloween stores in America that have become so common, it’s a time to focus on themed business of all kinds. Halloween is a prime time for businesses of all kinds.
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